Stories

INVENTION

The History of Denim. May 20, 1873 marked an historic day: the birth of the blue jean. It was on that day that Levi Strauss and Jacob Davis obtained a U.S. patent on the process of putting rivets in men's work pants for the very first time.

ORIGIN

Word “denim” comes from fabric "serge de Nimes" made in France city of Nimes from where it originates. It has been used in America since the late 18th century, colored blue with indigo dye to make blue "jeans", a type of cotton pants.


DENIM GROWTH

The market is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% to become an INR 27,200 Cr. market in 2018. The denim market in India is skewed towards men's segments with 85% contribution coming from it. Women's denim segment contributes 9% to the market and the kids segment the rest 6%.


EXTRAVAGANT

Escada Couture Swarovski Crystal Jeans

At $10,000, the pair of jeans is recognized by the Guinness World Records as the most expensive commercially available jeans in the world. Interested buyers can find the jeans at Neiman Marcus, an American department store chain.


MAKING.....

All denim is created through generally the same process:

  1. Cotton fiber is spun into yarn.
  2. Some of the yarn is dyed, some left white.
  3. The yarns are woven on a shuttle loom or projectile loom.
  4. The woven product is sanforized.


DIFFERENT WASHES

Take a look at our guide to denim washes and finishes below to find out how to renew your wardrobe this season.

  • Raw Denim. Unwashed and sometimes referred to as dry denim, raw denim can be identified by its dark blue colour and stiff handle. ...
  • Acid Wash. ...
  • Rinse Wash. ...
  • Mid Wash. ...
  • Light Wash. ...
  • Bleach Wash. ...
  • Black/Grey. ...
  • All-over Tinting.

RECYCLING

Old denims can be recycled into insulation materials used for homes, offices, hotels etc. These insulation materials are made up of 85% factory scraps consisting of cotton fibres, and natural denim. ... Approximately 300 tons of waste denim generally used for landfill can be transformed into insulation material.

INDIA:the second largest

India is the second largest producer of cotton. Cotton has been used in India since the Indus valley civilization where cotton threads were recovered. India produces 6,423 thousand metric tons of cotton every year. The reason for such a huge production is the climate that is most favorable in northern part of the country. A moderate temperature of 25-35 degree Celsius is best suited for cotton cultivation in India. It is processed in huge quantity through modern machines based on the quality requirement.